RE-ENGINEERED FOR VERSATILITY
FESTIVAL WEAR THAT LOOKS AND FEELS AWESOME
BTW, WE'RE PIONEERING NEW FABRIC TECH!
So you can dance, sing, sit, lay and fearlessly go in for those hugs. In other words, we want you to be READY FOR ANYTHING, every adventure, feeling, moment and memory that comes your way.
MAXIMUM STYLE, MINIMAL EFFORT
Imagine this - instead of endlessly shopping for new outfits to replace the ones that got ruined, or that feel too crappy...standing in front of the closet trying to figure out if that zebra pants clash with the smiley mushroom top...we're making outfits easy.
THE DEVIL'S IN THE DETAILS, RIGHT?
We're completely redesigning festival-wear from the ground up. No more choosing between style and comfort. We're incorporating luxurious cross-stitching, smooth wide tooth zippers, plenty of pockets and snaps to make sure that every piece is not only incredibly functional, but an absolute joy to wear.
HOW ARE WE DOING IT?
IT'S MORE DIFFICULT THAN WE THOUGHT!
GETTING THE PERFECT FIT
For guys, fit is the most important thing...so we knew we had to get it right. Everything from zipper lengths, hood width and man-hand sized pockets had to be considered and tested - sample after sample, we would try the fit on men of all shapes and sizes,
DESIGNING EPIC PATTERNS
Almost everything in men's sections are just plain and basic. Even at fashion district fabric stores, most of the fabric patterns are geared towards women. So we've been working with designers to create own our patterns, based on inspiration across time and cultures.
CREATING CUSTOM FABRIC
When we set out to make the best festival gear, we didn't think we'd have to create our own fabric! Turns out nobody is printing cool, metallic patterns on incredibly soft, breathable yet stretchy fabric, with technical horsepower too - SPF protection, odor resistant, and sweat-wicking... We've rolled up our sleeves and started from scratch.
